Build Brand.info :สร้างแบรนด์ Brand Building Knowledge : News > อื่นๆ / Build Brand.info :สร้างแบรนด์ Brand Building Knowledge en-gb Office:144/157 Moo1 Sukhaprachasun2 Rd. Soi 22 Pakkret ,Nonthaburi,Thailand 11120 โทรศัพท์:Tel/Fax[/b] 66 0 2962 9505,Powered by e107.org, ภายใต้สิทธิอนุญาตตามGNUลิขสิทธิ์ GPL|Thai Translator & Developer : Assistant Professor Prachid Tinnabutr(ผศ.ประชิด ทิณบุตร) : prachid.com | e107thailand.com(Official International Sites) prachid@nospam.com (prachid tinnabutr) prachid@nospam.com (prachid tinnabutr) Tue, 07 Sep 2010 03:27:03 -0500 Tue, 07 Sep 2010 03:27:03 -0500 http://backend.userland.com/rss e107 (http://e107.org) 60 Build Brand.info :สร้างแบรนด์ Brand Building Knowledge : News > อื่นๆ http://www.buildbrand.info/e107_images/button.png / 88 31 Build Brand.info :สร้างแบรนด์ Brand Building Knowledge A Graphic Designer is http://www.buildbrand.info/news.php?item.14.1 A Graphic Designer is...
Graphic designers (some say “communication designers”)4 create a bridge between information and understanding. Industrial designers add usability and appeal to objects. Interior designersinvent where we live.
Designers have an essential social responsibility because design is at the core of the world’s largest challenges… and solutions.Designers create so much of the world we live in, the things we consume, and the expectations we seek to fulfi ll. They shape what we see, what we use, and what we waste. Designers have enormous power to infl uence how we engage our world, and how we envision our future. How much power? I intend to shock you.
Everyone is now a designer. We live in an era that encourages us to develop our very own personalized interfaces with the world. Each time you resize your Web browser window, dvr your television programming, build an mp3 playlist, or customize a ringtone, you join a design team. Add in the crowdsourcing technologies of Web 2.0, and your role becomes far broader. Indeed, I believe that the future of our world is now our common design project.
Designers have far more power than they realize: their creativity fuels the most effi cient (and most destructive) tools of
deception in human history.
The largest threat to humanity’s future just may be the consumption of more than necessary. We are caught up in an unsustainable frenzy, spurred by rapid advances in the sophistication, psychology, speed, and reach of visual lies designed to convince us we “need” more stuff than we really do.
Human civilization, trending toward one global civilization, cannot afford to make even one more major global goof.
The same design that fuels mass overconsumption also holds the power to repair the world.
We live in an unprecedented technological age, where we can each leave a larger legacy by propagating our best ideas than by propagating our chromosomes.
Designers can be a model for other professionals for identifying one’s sphere of influence, and then embrace the responsibility that accompanies that power to help repair the world.
So don’t just do good design, do good.]]> prachid@nospam.com (prachid tinnabutr) Tue, 20 Jul 2010 14:08:07 -0500 http://www.buildbrand.info/news.php?item.14.1 What is brand-book? http://www.buildbrand.info/news.php?item.13.1 Brand-book is a vital tool for identifying the brand and is the peak of corporate identity.

Brand is a clear identification of your product or your company which is well thought-out.
What is a brand-book for? How does it differ from the complex of corporate identity?

Corporate identity is a set of elements and the number of these elements may differ very much- from four or five in the design of "small package" of corporate identity to hundreds when developing more complicated complex. But still this is just set, more or less complete.
Brand-book is a set of visual corporate standards and regulations, instructions for practical use of corporate identity in the daily work of the company. Which combinations, for example, fonts or colors are permissible in certain situations? How should firm printing products and various promotional materials look and be made up? What specific elements should be used in design of offices of companies, in promotional materials and in exhibition stands? Literate answers to all these questions can only be found in a brand-beech and nowhere else.
So instructions, set of standards and regulations - that's the essence of a brand-book.
Where and when to use?
First of all, when various activities of the company expand, as well as the company expands geographically. Many units or affiliates produce the variety of information, structured in the printed and promotional items. In order to preserve the corporate brand it is important to maintain its main visual communication - a single corporate identity. Corporate standards and regulations should be developed, documented and clearly stated. Here is a need in brand-book. ]]> prachid@nospam.com (prachid tinnabutr) Wed, 14 Jul 2010 17:36:17 -0500 http://www.buildbrand.info/news.php?item.13.1 useful links http://www.buildbrand.info/news.php?item.12.1 prachid@nospam.com (prachid tinnabutr) Thu, 08 Jul 2010 09:45:07 -0500 http://www.buildbrand.info/news.php?item.12.1 design thinking http://www.buildbrand.info/news.php?item.11.1 Thinking like a designer can transform the way you develop products, services, processes—and even strategy.

Design thinking is a lineal descendant of that tradition. Put simply, it is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Like Edison’s painstaking innovation process, it often entails a great deal of perspiration.I believe that design thinking has much to offer a business world in which most management ideas and best practices are freely available to be copied and exploited. Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.

Quote from Tim Brown design thinking. http://hbr.harvardbusiness.org/2008/06/design-thinking/ar/1#. online,]]> prachid@nospam.com (prachid tinnabutr) Fri, 04 Dec 2009 14:16:34 -0600 http://www.buildbrand.info/news.php?item.11.1 Branding Cycle : What’s involved? http://www.buildbrand.info/news.php?item.10.1 Branding is a circular process that involves these actions:

     1. Product definition: You can brand products, services,businesses, even people or personalities. But you can’t start the branding process without first knowing what it is you’re trying to brand and whether your brand will be a one-and-only or one of several in your organization.
     2. Positioning: Each brand needs to fill a unique, meaningful, and available spot in the marketplace and in the consumer’s mind. To determine your product’s point of difference and the unique position it (and only it) fills in the market.
     3. Promise: The promise you make and keep is the backbone of your brand and the basis of your reputation.
     4. Presentation: How you present your brand can make or break your ability to develop consumer interest and credibility in your offering. Start with a great name and logo and then launch your marketplace communications with professionally produced and compelling packaging and communications.when, where, and how to proceed as you send your brand message into the marketplace.]]> prachid@nospam.com (prachid tinnabutr) Sat, 03 Oct 2009 11:54:14 -0500 http://www.buildbrand.info/news.php?item.10.1 Brand Building http://www.buildbrand.info/news.php?item.9.1

What factors are important in building brand value?

Professor David Jobber identifies seven main factors in building successful brands.
1.QualityQuality is a vital ingredient of a good brand. Remember the “core benefits” – the things consumers expect. These must be delivered well, consistently. The branded washing machine that leaks, or the training shoe that often falls apart when wet will never develop brand equity.Research confirms that, statistically, higher quality brands achieve a higher market share and higher profitability that their inferior competitors.
2.PositioningPositioning is about the position a brand occupies in a market in the minds of consumers. Strong brands have a clear, often unique position in the target market.Positioning can be achieved through several means, including brand name, image, service standards, product guarantees, packaging and the way in which it is delivered. In fact, successful positioning usually requires a combination of these things.]]> prachid@nospam.com (prachid tinnabutr) Thu, 26 Mar 2009 15:23:07 -0500 http://www.buildbrand.info/news.php?item.9.1 Logo Design Trend in 2009 http://www.buildbrand.info/news.php?item.8.1

Everyone wants to set the curve when it comes to style. No one wants to design out o

f a book of trends, but nevertheless, they emerge.
Take a peek at the following 11 logo design trends that we think will define the look of 2009.
     1 Talk Boxes
     This is an outgrowth of last year's trend, even though these boxes have been around a few years now. We don't quite know who's doing the talking, but whoever it is, their bubble is popping up all over. This logo symbolizes communication, whether it be from the company or between its customers. LifeLogger, for instance, uses a speech bubble with a smile in it to illustrate how users can communicate through them to friends. They continue the use of three-dimensional speech bubbles in creating avatars for their users, as illustrated to the right.
In this way, the idea of communication represents the person themselves, showing the importance of contact.
]]> prachid@nospam.com (prachid tinnabutr) Wed, 18 Mar 2009 05:44:35 -0500 http://www.buildbrand.info/news.php?item.8.1 What is Brand Identity? http://www.buildbrand.info/news.php?item.7.1 Brand identity is the total proposition a company makes to consumers; essentially the promise it makes. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people's minds. Brand identity is everything the company wants the brand to be seen as.

Why is it important for business?
You need stand out from the crowd. In a world where everyone is fighting to be seen; everyone needs to be unique. The wrong brand identity can be disastrous for a business, and therefore it is vital that it portrays the right image about you. Often businesses don’t spend enough time on their brand, simply dismissing it as ‘just’ a logo. The effect it has on potential consumers can be very important and can be the difference between them choosing you over your competitor. “small and medium sized businesses can and should create an effective brand” Fluid Creativity has the imagination and vision to develop your corporate identity encompassing all the taxonomic aspects of a trademark, letter mark or logotype, picture mark, typeface and colours. Also ensuring it involves the ethos, ambience and consumer perception surrounding your business.In its curious, direct way, branding is extraordinarily potent. It reaches beyond immediate commercial objectives and touches the soul don't its practitioners know it!
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cited from:http://www.fluidcreativity.co.uk/identity.asp
]]> prachid@nospam.com (prachid tinnabutr) Fri, 13 Mar 2009 10:04:31 -0500 http://www.buildbrand.info/news.php?item.7.1 Corporate Identity phrases http://www.buildbrand.info/news.php?item.6.1 As you need to know the definition of "corporate Identity". please follow up these means:-

    Corporate Identity maybe also known as: Visual identity, brand identity, Logo design.
    Whether you’re launching a new product that needs a totally fresh look and feel, or breathing life into an existing logo that can’t be change.
    Corporate identity is often viewed as being composed of three parts:
    1.Corporate design (logos, uniforms, etc.)
    2.Corporate communication (advertising, public relations, information, etc.)
    3.Corporate behavior (internal values, norms, etc.)]]> prachid@nospam.com (prachid tinnabutr) Mon, 26 Jan 2009 05:13:36 -0600 http://www.buildbrand.info/news.php?item.6.1