|
 |
design thinking Thinking like a designer can transform the way you develop products, services, processes—and even strategy.Design thinking is a lineal descendant of that tradition. Put simply, it is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Like Edison’s painstaking innovation process, it often entails a great deal of perspiration.I believe that design thinking has much to offer a business world in which most management ideas and best practices are freely available to be copied and exploited. Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process. Quote from Tim Brown design thinking. http://hbr.harvardbusiness.org/2008/06/design-thinking/ar/1#. online, 
Branding Cycle : What’s involved? Branding is a circular process that involves these actions: 1. Product definition: You can brand products, services,businesses, even people or personalities. But you can’t start the branding process without first knowing what it is you’re trying to brand and whether your brand will be a one-and-only or one of several in your organization.2. Positioning: Each brand needs to fill a unique, meaningful, and available spot in the marketplace and in the consumer’s mind. To determine your product’s point of difference and the unique position it (and only it) fills in the market. 3. Promise: The promise you make and keep is the backbone of your brand and the basis of your reputation. 4. Presentation: How you present your brand can make or break your ability to develop consumer interest and credibility in your offering. Start with a great name and logo and then launch your marketplace communications with professionally produced and compelling packaging and communications.when, where, and how to proceed as you send your brand message into the marketplace. [ Read the rest... ]
Brand Building What factors are important in building brand value?Professor David Jobber identifies seven main factors in building successful brands. 1.QualityQuality is a vital ingredient of a good brand. Remember the “core benefits” – the things consumers expect. These must be delivered well, consistently. The branded washing machine that leaks, or the training shoe that often falls apart when wet will never develop brand equity.Research confirms that, statistically, higher quality brands achieve a higher market share and higher profitability that their inferior competitors.2.PositioningPositioning is about the position a brand occupies in a market in the minds of consumers. Strong brands have a clear, often unique position in the target market.Positioning can be achieved through several means, including brand name, image, service standards, product guarantees, packaging and the way in which it is delivered. In fact, successful positioning usually requires a combination of these things. [ Read the rest... ]
Logo Design Trend in 2009  Everyone wants to set the curve when it comes to style. No one wants to design out o f a book of trends, but nevertheless, they emerge.Take a peek at the following 11 logo design trends that we think will define the look of 2009. 1 Talk Boxes This is an outgrowth of last year's trend, even though these boxes have been around a few years now. We don't quite know who's doing the talking, but whoever it is, their bubble is popping up all over. This logo symbolizes communication, whether it be from the company or between its customers. LifeLogger, for instance, uses a speech bubble with a smile in it to illustrate how users can communicate through them to friends. They continue the use of three-dimensional speech bubbles in creating avatars for their users, as illustrated to the right. In this way, the idea of communication represents the person themselves, showing the importance of contact. [ Read the rest... ]
What is Brand Identity?  Brand identity is the total proposition a company makes to consumers; essentially the promise it makes. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people's minds. Brand identity is everything the company wants the brand to be seen as.Why is it important for business? You need stand out from the crowd. In a world where everyone is fighting to be seen; everyone needs to be unique. The wrong brand identity can be disastrous for a business, and therefore it is vital that it portrays the right image about you. Often businesses don’t spend enough time on their brand, simply dismissing it as ‘just’ a logo. The effect it has on potential consumers can be very important and can be the difference between them choosing you over your competitor. “small and medium sized businesses can and should create an effective brand” Fluid Creativity has the imagination and vision to develop your corporate identity encompassing all the taxonomic aspects of a trademark, letter mark or logotype, picture mark, typeface and colours. Also ensuring it involves the ethos, ambience and consumer perception surrounding your business.In its curious, direct way, branding is extraordinarily potent. It reaches beyond immediate commercial objectives and touches the soul don't its practitioners know it! -------------------------------------------------------------- cited from:http://www.fluidcreativity.co.uk/identity.asp
Corporate Identity phrases As you need to know the definition of "corporate Identity". please follow up these means:-Corporate Identity maybe also known as: Visual identity, brand identity, Logo design. Whether you’re launching a new product that needs a totally fresh look and feel, or breathing life into an existing logo that can’t be change. Corporate identity is often viewed as being composed of three parts: 1.Corporate design (logos, uniforms, etc.) 2.Corporate communication (advertising, public relations, information, etc.) 3.Corporate behavior (internal values, norms, etc.)
BuildBrand by Promoting yourself online. Many ways that you can promote yourself by passthrough online internet or www. with your Online ID. If Having your own Website or blog is just one tool in your online ID toolkit. You will also you also want to add to your virtual estate portfolio. We call these tools the 6 Ps of Online ID are: 1. by Publishing Write articles or whitepapers, and get them published on websites that are relevant to your target audience. Conduct research to determine guidelines and editorial calendars. You can also post articles to article banks for online syndication.2.by Posting Write reviews of relevant books at Amazon.com and Barnesandnoble.com. If cooking isn’t a part of your day job, don’t write a cookbook review because it could confuse your brand. 3.by Producting Post thoughtful, on-brand comments to blogs that are relevant to your area of productive expertise. Be sure to proofread your comments because you can’t edit them once they are posted. You can link your comments back to your blog or Website which also gives you a valuable inbound link, especially if the blog on which you are commenting is popular. Be careful not to keep popping up everywhere too frequently, though. People might conclude that you have nothing better to do with your time. 4 Publicizing Write press releases, and post them to sites like prachid.com and thaisme.info.  5 Participating this is all about networking participated, and you will need to give before you receive. We call this Career Karma. Get other people to write about you in their articles and blogs and leverage online social networking sites like Blogline ,Technorati , LinkedIn, ecademy, Facebook, MySpace, Hi5, and Youtube etcs.6 Profling Use Web profle services to create or expand your online identity quickly with a basic listing that is template-based. Resources include Ziggs, ZoomInfo, naymz, Ziki and ClaimID. You can also use LinkedIn for this purpose if you choose to make your profle public.
What are the Disadvantages of Branding? 1. Cost If you wish to create and maintain a strong brand presence, it can involve a lot of design and marketing costs. A strong brand is memorable, but people still need to be exposed to it, this often requires a lot of advertising and PR over a long period of time, which can be very costly. There are also costs involved with the creating of a brand image or logo (Paying for a designer, printing new letterheads/business cards etc.), and although most of these are only one off costs, they are still relatively large for most small businesses. The exposure of your brand can be left to word of mouth, this will save you money, but will also greatly slow down the exposure your brand receives. 2.Impersonal One of the main problems with many branded businesses is that they lose their personal image. The ability to deal on a personal basis with customers is one of the biggest advantages small business have, and poorly designed branding could give customers the impression that your business is losing its personal touch. 3.Fixed Image Every brand has a certain image to potential customers, and part of that image i  s about what products or services you sell. If you are known for selling just one product, and you want to sell another product, will you be able to do so effectively? If you sell computers, would your brand name be suitable for selling vacuum cleaners? If your brand is focused too strongly on one product, it can limit your ability to sell other products. 4Timescale The process of creating a brand will usually take a long period of time. As well as creating a brand and updating your signs and equipment (E.g.: Stationary, vehicles etc…), you need to expose it to your potential customers. It is commonly shown that people need to see an advert at least three times before they absorb it, which means you will need to advertise and promote the brand for a considerable amount of time before it will become well known.
Definitions of Brand by Assistant Professor Prachid TinnabutrTo make your mind signed into know more concept about Building up the "brand" ,try to fullfill with the following referrals contents below.  Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however, have what could be classed as a ‘brand’ or a ‘brand name’. Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly; how will it benefit your business?There are many different definitions of a brand, the most effective description however, is that a brand is a name or symbol that is commonly known to identify a company or it’s products and separate them from the competition. [ Read the rest... ]
10 Rules for Branding In a Post-Branded World by:Jonathan Salem Baskin : http://changethis.com/50.03.10Rules We live in a post-branded world.Daily Blogger at : http://dimbulb.typepad.com  A new approach to brands is ahead of us. We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises.Yet, there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual involvement between company and consumer. This is your Manifesto for making branding work in a post-branded world. Everywhere you look, brands are in decline. Sure, branding may be more common, apparent,colorful, loud, and wilder than ever before, but it accomplishes less, almost in inverse proportion to the invention behind it. Actual awareness is a fleeting commodity that is ever further distanced from actual sales or business impact. Even as the marketing industry media are filled with reports of the latest attempts to revive the promise of branding, there's no proof that anything works.  Not even the edgiest viral campaign or buzz strategy can overcome the fact that consumers are harder to reach, more difficult to convince, and less likely to stay loyal than ever before. Trust in corporations is at an all-time low, in spite of our latest innovations in communications, charitable works, and CRM.Brands can't command the price surcharges that were once common, and have no easier time resisting any of the other negative pressures of a challenging economy. Product and market development cost the same for well-known brands as they do for unknowns; employees expect the same pay, irrespective of the popularity of employer image. [ Read the rest... ]
|
RSS Feeds
Our news can be syndicated by using these rss feeds.    | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
