News Item: : design thinking
(Category: อื่นๆ)
Posted by prachid tinnabutr
Date:04/12/2009,Time:07:16
Thinking like a designer can transform the way you develop products, services, processes—and even strategy.
Design thinking is a lineal descendant of that tradition. Put simply, it is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Like Edison’s painstaking innovation process, it often entails a great deal of perspiration.I believe that design thinking has much to offer a business world in which most management ideas and best practices are freely available to be copied and exploited. Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.
Quote from Tim Brown design thinking. http://hbr.harvardbusiness.org/2008/06/design-thinking/ar/1#. online,
This news item is from Build Brand.info :สร้างแบรนด์ Brand Building Knowledge
( http://www.buildbrand.info/news.php?extend.11 )
(Category: อื่นๆ)
Posted by prachid tinnabutr
Date:04/12/2009,Time:07:16
Thinking like a designer can transform the way you develop products, services, processes—and even strategy.
Design thinking is a lineal descendant of that tradition. Put simply, it is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Like Edison’s painstaking innovation process, it often entails a great deal of perspiration.I believe that design thinking has much to offer a business world in which most management ideas and best practices are freely available to be copied and exploited. Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.
Quote from Tim Brown design thinking. http://hbr.harvardbusiness.org/2008/06/design-thinking/ar/1#. online,
This news item is from Build Brand.info :สร้างแบรนด์ Brand Building Knowledge
( http://www.buildbrand.info/news.php?extend.11 )